Cognos Customer Analytics

Overview

Actionable information on your customer relationships.

Cognos Customer Analytics, part of Cognos Performance Applications, deliver hundreds of pre-built reports, metrics, and connections to standard data sources to help you understand sales performance, product sales, and the health of your customer relationships.

Answer key questions such as:

• Who are my top-10 revenue-generating customers? My most profitable customers?
• What products are customers purchasing?
• Which customers have the highest rates of return?
• Which customers present a potential risk of bad debt?

With the information found in Cognos Customer Analytics reports and metrics, monitor and report on performance using these key areas:

• Customer profiling and valuation—define your best customers based on factors such as revenue, frequency of purchase, cost to service. Direct your activities to retain high-value customers.
• Customer satisfaction—Analyze customer buying patterns, rates of return, time to pay, and other factors to detect customer satisfaction issues before they affect your bottom line.
• Customer credit—Track the number and age of receivables to identify and deal with potential sources of bad debt.
• Product performance—Identify your high-demand products and cross-sell opportunities; align your production and sales force to take advantage of these insights.
• Sales performance—Help sales understand customer purchase patterns and trends in your various market segments, to improve sales efforts.

Cognos Customer Analytics draws on these two modules:

• Sales Analysis: reports and metrics covering product, customer, sales organization, and shipping performance.
• Accounts Receivable Analysis: reports and metrics covering customer credit, cash inflow, organizational effectiveness, and overall performance.

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